In the world of Search Engine Optimization where the ultimate aim remains to achieve high ranking on search engine result pages (SERPs) or to drive huge traffic to a website, webmasters use a number of techniques which are broadly categorized as White Hat and Black Hat SEO techniques.

Search engines rank a website on the basis of appropriate and relevant keywords and employ computer programs called spiders or crawlers which index a webpage if they find the right keywords. Keeping this in mind, search engine optimizers apply various ways to get their website a high rank.

White Hat SEO Techniques

Under this, webmasters use those methods which adhere to the rules and guidelines stated by the search engines to produce the intended results and consider the following factors:

Keywords- As they are the backbone of any site, the use of precise keywords and keyword phrases multiplies the chances of a website being picked by the search engines. Identification of right keywords is given importance and they are used in Title, Meta Description, Headers, Text, Alt Tag, Title Tag, Anchor Text and Links on web pages.

Links: Only Quality Inbound Links can get a prominent position in search results and attract traffic so optimizers direct their efforts towards the development of quality links either through Link Exchanges or through other mediums such as Social media networks.

Black Hat Techniques

Often termed as unethical, Black hat Techniques employ all possible means to improve ranking without considering their implications and include:

Keywords Stuffing: This involves excess use of keywords to attract attention of search engines by creating hidden or invisible text

Doorway Pages: These pages are deliberately made by webmasters only for the search engines and end-users are not able to see them at all to top the search results

Link Farming: As the number of links is important criterion of ranking a website, optimizers create links in large numbers without considering their relevancy just to attract search engines

Those using Black Hat techniques seem to forget the fact that search engines are quick enough to detect any diversion from the rules and may demote or ban a site.

Both White and Black Hat Techniques have their benefits bit if seen from a larger perspective, the former produces long term results while the latter is concerned with short term gains. Scheduling Software

Submitted By : Online Marketing consultants India