Contrary to the recent assumptions that Search Engines have stopped taking into account Meta descriptions while ranking a website, it has now been made clear that these descriptions do contribute towards ranking and have a considerable effect on search results.

Meta descriptions contain one or two line description about the content of a website’s page. They are utilized by the internet search engines while putting a web page onto their index. Since a Meta description acts as source of information for search engines, it should be carefully prepared to contain the appropriate keywords that define the content of a page giving enough reason to search engines to list or rank your website.

Though sidelined for a brief time, Meta descriptions have again become an important factor in ranking with the emergence of personalized search. These days search engines offer customized search results to its users by using their Web history which may differ from common search engine results. Here comes the role of Meta descriptions, which if made, adaptive to personalized search can significantly increase the number of visits to your website.

A Meta Description should be keywords rich closely defining the content of the page in the manner that must appeal to the search engines to pick your website and give it a high ranking.

There is no direct connection between Meta descriptions and ranking but with the commencement of personalized search, the relationship between the two is there to grow and can be highly beneficial to a website if you optimize your Meta descriptions.