Links play a crucial role in Search Engine Optimization as they present the golden opportunity of attracting the traffic to the website which in turn determines its success. Links contribute heavily in the attainment of high ranking on search engines. Given that they offer multiple benefits, the process of link building demands adequate thought and planning. The aim of Link Building should always be to get quality inbound links as this is mainly responsible for drawing huge traffic. A website can gain extensive popularity through links.

Below are some of the points that facilitate Link Building and help an organization achieve its objectives:

• Anchor text- It consists of all the hyper-linked words on the website and provides the relevant information to the user about the content of the page that it is linking to. It is highly beneficial to use anchor text in Internal & External Links, Navigation maps and Links on Index Pages. Use of appropriate anchor text can  produce great results as it attracts search engines’ favorability and chances of appearance on result pages
• Emphasize on Quality than Quantity while creating links. A single link from a reputed website is much more profitable than multiple links from worthless sites as the latter serves no purpose
• Remove broken links
• Avoid any association with spammers as search engines may take adverse actions like removing the site from the index
• Analyze competitors’ link building strategy to find out the most effective strategy and to come across loopholes
• Make use of link tracking tools to know what links were important

The above discussed points are just a glimpse of what we can do to improve Link Building which otherwise is a continuous process and requires regular updates.