It was well known that Social Media Optimization has its potential to attract traffic to a website but the scale of potential will turn out to be huge, one has not thought of. The massive opportunity of successfully promoting a business through SMO has its roots in the popularity of social networking sites of Facebook, Twitter, Orkut, LinkedIn, MySpace, Digg, YouTube, etc.

Business firms are efficiently utilizing the benefits offered by these sites in terms of exposure, link building and creating a favourable online reputation. By staying connected to these networking sites, often referred to as online communities, a business can undertake multiple activities like share images, videos, create forums, blogs and maintain a close connection with its target group. High visibility among the desired target audience is the ultimate advantage offered by SMO.

Facebook, Orkut, Twitter are household names and their extensive use by people no matter what age, occupation, background or area they belong to, have made business organizations think means of utilizing them to serve their business objectives. This has paved way for SMO which in turn has proved to be profitable yet economical.

LinkedIn is a hub of experienced professionals who share their views, ideas at one single platform, and the website is also used to run various campaigns as well. Similarly, there is YouTube which provides the undisputed advantage of video sharing. So each of these online communities has its potential attractions that are put to best use by Social media optimizers.

With these online communities becoming more popular with each passing day, the scope of Social Media Optimization is bound to increase and will yield positive results.